One thing that you wouldn’t do in a shop is abandon your purchases in the middle of the cash, and leave because the cashier is taking too long to ring you up, or you need to swipe your credit card a couple extra times.
But in eCommerce, this is an occurrence that happens all the time; in fact, a whopping 75 percent of shopping carts are abandoned, according to Monetate.com.
It is a serious concern for online shops, but there are some tips you can follow to ensure that your customers will stay with you until they have finished their purchase, and all that’s left are happy reviews.
Don’t Force Them to Register
A high number of your customers are one-time clients, and if there is something that will make them run from your site mid-shopping, it is to have to register to make their purchase. Of course, it is a good idea that you have an option to register on your site to receive offers, information on sales, and discount coupons; but you can’t force it on them. Instead, let them log in with facebook or other social media accounts, or not log in at all.
Give Them Time
It often happens, that during their purchase, your clients suddenly find out the session has expired, and they have to repeat the whole process from scratch. Nothing is more discouraging than this. Make sure that your site doesn’t log them out after too short a time, so they have time to fill in all the necessary fields, and properly review the information. You will also make things easier for them by adding cookies to your site so that it remembers previously typed information, and you don’t force your customers to write the same seven lines of shipping and billing information again and again.
Make Paying as Easy as Possible
There are tons of occasions when your client goes dutifully through the check-out process, filling out all of the billing, shipping, and personal information, only to find at the last step that the paying option they want to use is not available. Not only will they abandon the cart, but they will not return to your eCommerce site. If you don’t want this to happen, make sure that the payment methods are clearly visible on your shop at all times, and that you give your customer different options. Credit cards are an obvious must, but allowing money transfers or a Paypal express checkout will notably increase the number of customers that can shop at your site.
You need to let your customers know that they will get an answer if something goes amiss with their purchase. A good post-sales customer service will keep them happy and returning. Add a reviews option to your site so customers can talk about what they bought and how great your shop is. Word of mouth is the best kind of advertisement.