Just finished developing your site? Completing such a challenging and time-consuming task deserves a celebration. However, there are still many things that you need to do after the development is over. You still have to account for errors and make sure your site is ready to market. Here is run down of the steps you’ll need to take after a project is finished.
1. Run Through the Site for Testing
There will always be mistakes made in the design and development process, so you need to run through your site multiple times to look for errors and mistakes. Test every single element and run through multiple navigation paths so that you don’t miss anything. You can use software to check for site errors to start the process.
What should you be looking for? The list can include anything from the wrong content, wrong contact information, broken links, broken images, long loading times to script errors. Software programs will not account for human mistakes like the wrong content or images being used, so you need to put in the time to test the site yourself.
2. Optimize for the Search Engines
If your site hasn’t been properly optimized during the development, then you need to go and make sure it’s implemented after the project has been finished. If you’re using a CMS, there are many plugins and add-ons that you will help with the optimization process. These tools have many shortcuts that help your entire site become more search engine friendly.
The challenge is often in optimizing the content. You’ll probably have to go back and make sure the onpage factors are in order. The plugins and add-ons can help with this process as they will give you recommendations on the title, header and meta tags. However, other adjustments like including the main keyword and related keywords inside of your content will also be needed.
3. Create an Email Follow Up Campaign
In most cases, you’ll probably already have an email subscription box somewhere on your site. The problem is that many site owners forego an email marketing campaign until later. If you’ve already started getting traffic, then you missed out on an opportunity to engage the prospects and build a relationship with them. Instead of having your new leads go cold on you, create an email marketing campaign to keep them warm.
You can create an educational follow up series about the topic of your website. Even if you don’t have a product or service to sell yet, you can create a relationship with your prospects by linking to your existing content. This also gives you the opportunity to monetize your traffic with affiliate offers until your product or service is ready to go.
4. Create a Landing Page
If you have a particular product or service that you’re looking to sell, then you need to create a landing page for each offer. There are many scripts that help you design a landing page. They can be installed via your web hosting panel fairly easily. You can also go with services that don’t require you to install a script on your web hosting server. These third party software programs usually come with a monthly fee to use and maintain your landing pages.
The objective of your landing page will be to convert the traffic into leads or sales. To create a landing page that converts, you’ll have to do a lot of experimenting. You’ll have to change the design elements of the page and try different approaches in your ad copy to convert as much of your incoming traffic as possible.
5. Create a Marketing Plan
By now, you have a website running without any issues. You also have an email marketing follow up campaign and a landing page for your product or service. With everything properly in place, you can start creating a marketing plan to start bringing in some targeted traffic. There are many ways to get traffic to your site from pay per click advertising, SEO, social media marketing to display advertising.
To figure out what digital marketing strategy suits your site best, you have to think about your budget and marketing schedule. If you need to start getting traffic right away, then display advertising and pay per click is your best bet. If you have a small budget and require an economical approach, SEO and social media is the way to go. Keep in mind that it takes time to build a SEO and social media campaign. These strategies may not be ideal if you need to test your marketing campaigns and ramp up quickly.
By following these steps outline above, you’ll have prepared your site for generating leads and sales. Don’t let your newly developed website site idle until you figure out what to do. Execute these easy-to-follow steps if you want to start reaping the benefits of your site and make your site perform for you.