Design is often the last thing you’ll think about when learning how to open an online store. But, it definitely shouldn’t be, everything from your navigation menu, to a well-placed product image can influence whether or not a visitor decides to stay on your site and make a purchase. Because design is so important, we wanted to share with you 5 tips for designing your online store.
Tip 1. Promote Great Photos
They say a picture’s worth a thousand words and that’s definitely true, especially when it’s on your site. A poor quality picture, or one that doesn’t adequately represent your brand definitely won’t do.
Instead, determine the type of images that will drive social engagement and sales. Spending money on a photographer to properly capture high quality product photos is definitely something you should consider. A good photographer will help you create layouts and flatlays of your photos that will capture the best your brand has to offer.
Once you have great photos you can pair them with various product layouts. For instance, you can create sliders, galleries, and interactive photos to keep your audience engaged with your content and to keep your spread interesting.
Tip 2: Design Attractive Links
Obviously your links and navigation should be simple and intuitive first and foremost. However, there are some ways you can make atheistically pleasing for your site.
For instance, you can use different fonts, button styles, and colors to add a personalized touch to your site. You can also create hyperlinked images or icons to add another layer of navigation to your page.
Beyond making your navigation and links cute, make sure you provide opportunities for your customers to get to vital pages such as the shop page and shopping cart with ease.
Tip 3: Focus On Your Goals
While creativity is great, remember that organization, minimalism and simplicity are the trademarks of quality and luxury. This is true for online stores as well. Compare a cheap teen brand to a high end shoe retailer and you’ll easily see the differences in style. The lower end teen brand is probably rocking colors, accents, crazy fonts and bold design, whereas the higher end shoes are probably simple, sleek, white and minimalistic.
So, before getting too creative ask yourself what your end goal is and who your main audience is. If you’re marketing to young people and want to have a fun, colorful brand, awesome! However, if you’re trying to sell a product that is moderate or high-end in pricing and your audience has more money than the average teen, consider simplistic, clean and basic colors. White, black and grey scale, for instance tend to be a hallmark of higher-end companies.
Before getting too enthralled with your design capability, ask yourself what you really need and who you’re designing the site for. At the end of the day, you want the site to do its job, not just be a piece of art (unless you’re selling art of course).
Tip 4: Keep It Organized
We mentioned organization above, but it’s important to remember that even if you are the colorful, creative, and fun brand, your site should still be organized.
Organization often consists of categories and subcategories, using proper tags, and a layout designed to direct the user to products they’re interested in.
This is super important because just like a clean, well laid out store, is more apt to keep you shopping, a clean, well laid out online store is more likely to keep you shopping as well.
Tip 5: Create A Cohesive Navigation Plan
While we briefly touched on navigation already, when thinking about navigation it’s important to develop a cohesive plan. In other words, you should be purposefully planning out your links and deciding where you want to direct your customers. It’s great to provide images that link to products and a clean and easy-to-use menu, but remember that your navigation should have a purpose. What do you want your visitors to do?
Make sure you keep your main navigation menu short so that the number of choices is limited to the few actions you want your customers to take. Also, have sidebar links to important parts of your page, such as sales and the shopping cart. Always encourage people to take conversion actions by making it simple for them to do so!
So, there you have it! You now know five tips for designing your online store that will help increase conversions and make your shopping experience great for your customers.