Brilliant Lego’s minimal Imagine Campaign by Jun Von Matt

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Lego is one of my favourite toys of all time during my childhood time, it’s simple and you can build everything you can imagine! This brilliant series of minimalist cartoon characters for a LEGO advertising campaign was created by Hamburg based advertising agency Jung Von Matt, titled “Imagine”. By using the most basic lego bricks, famous cartoon characters were able to be made based on colours and size.

Seriously, this makes me want to create my own minimal LEGO series, but too bad, I don’t own LEGO now 🙂 Thanks to Pim, now we have completed the article with all the cartoons identified.

How many can you recognise?

  • The SimpsonsThe Simpsons
  • South ParkSouth Park
  • SmurfSmurf
  • Teenage Mutant Ninja TurtlesTeenage Mutant Ninja Turtles
  • Lucky Luke and the DaltonsLucky Luke and the Daltons
  • Donald DucksDonald Ducks
  • Asterix & ObelixAsterix & Obelix
  • Bert & ErnieBert & Ernie



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