I found this series of minimal product design from Mehmet Gozetik at behance network. Mehmet Gozetik is an Executive Art Director and Co-founder of Antrepo. Antrepo is a design consultancy which focuses a lot in minimal design, and they made the belief of minimalism as part of the important component in Antrepo.
In this project, Antrepo try to find alternate simple versions for some package samples of the international brands. They quoted this paragraph by Jonathan Ive who explained why simplicity is the ultimate sophistication.
Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
Jonathan Ive, from the book, Steve Jobs by Walter Isaacson